top of page

What your church needs to qualify for the Google Ad Grant.

The Google Ad Grant gives eligible churches up to $10,000 every month in free Google search ads. Here is everything Google looks for, before you apply and after you're approved.

What it takes to qualify

  1. 501(c)(3) status: your church needs valid 501(c)(3) status, either its own IRS determination letter or coverage under your denomination's group exemption.

  2. Google for Nonprofits account: register your church and get verified by Google's nonprofit validation partner.

  3. The right type of organization: churches and ministries qualify. Schools, hospitals and government entities don't. If your church runs a school, the church applies, not the school.

  4. A website you own: ads must point to a domain your church controls, not a Facebook page or a site that redirects somewhere else.

  5. A secure, quality website: HTTPS on every page, plus clear, original content about your mission, ministries, service times and location, with working links and fast mobile loading.

  6. Ongoing compliance: once approved, keep at least a 5% click-through rate, track meaningful conversions, use relevant keywords and keep the account active, or Google can pause your grant.

Does your church qualify? Or need help getting approved?

Take the free 60-second eligibility check to see where your church stands. Or book a free discovery call and we'll help you apply, set up compliant campaigns and keep your grant active.

bottom of page